Generally, there are 4 groups of bad clickers. There may be others that
are exceptions, but they are not important.
- Referrals who always click 2 ads or less
- Referrals who click their ads only once in a while
- Referrals who click many ads, have a great average, last around 30 days, and then die off slowly -normally they have a slowly decreasing average of 1.1 to 1.6
- Users who seem to bypass the 14-day free recycle mark by clicking on the 12th or 13th day - these are the most annoying ones
Let’s pretend that you follow a strategy that tells you to recycle
referrals who have an average of under 1.0
You do so and your average goes up. Here’s what it’ll look like:
You’ll have taken care of 1 group of referrals (those who click every
once in a while). Good for you. However, your clicks WILL drop even if you
continue to use that strategy. Why is that?
This is why:
After around one week of using the strategy, that group of referrals
will almost be abolished;
however, the others increase in numbers. This is why your clicks fall;
while you’re paying attention to some of your bad clickers, the others sneak up
on you, and make up a large percentage of your total bad clickers. Your average
decreases once more, leading you to find another strategy. How about plain old
bad clicks (or group #1)?
You look at your graphs and find many, many of them. Your eyes brighten,
and you concentrate on them, recycling as many as you can. Your average
skyrockets again, making you happy once more. A week later, they drop again.
Here’s why:
Look at group #2, they rose again. You took your attention off of
them, and now, they’ve come back to haunt you. It sucks, right? So you find
another strategy, continuing to ride the exact same
rollercoaster over and over again, all while wasting
time and money.
So why am I telling you this?
Because I have a solution. A solution that takes some time, but pays
off.
Each of the 4 groups mentioned above
are traceable. They can be monitored. Most of you reading this probably think “I
don’t feel like getting this all straightened out”. It’s not a problem, I’ve
done that for you.
I’ve divided this process into simple
steps. Follow them every day and you’ll surely be on your way to a high average - or at least, better than before.
